“When Henry T Ford conceived the idea of mass-production, he envisaged a world of plenty, of unlimited resources, wealth, and boundless opportunity to create profit. In time, however, we have witnessed mass-production stimulate mass-consumption to the point where our lives have become dictated to by a world of epic commercialism that has overrun all other meaning.

In our centrally-heated homes we are insulated from the cold, the light, the wind, the rain and much of the feeling of being "alive". We have become creatures of an unreal, robotic world, denying our true nature, and it seems to be bringing us little other than anguish and confusion. Our modern factories consume resources at one end, and produce an endless stream of products at the other - each new product remorselessly designed to allure us with its advertised essentiality - thus perpetuating the whole destructive system. And though we know that this syndrome cannot be sustained we seem largely unable, or unwilling, to face reality and search for a more realistic, satisfying and responsible means of existence.”